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UPWARDConnect
UPWARD

Human questions.Impactful experiments.

I'm Laura Smith — a researcher, speaker, adviser and problem-solver exploring how we can better understand, connect, resonate, align and work with ourselves and one another. UPWARD is where I investigate human questions in public— through research, experiments, conversations, and real-world work.

CURRENTLY ANSWERING

What makes people compatible as a team?

Work · Wondering

Portrait of Laura Smith, smiling
Laura, the one asking
Participants at an UPWARD meetup in Helsinki
An UPWARD meetup, Helsinki

Questions I'm exploring

Here's what I'm considering, what I'm actively exploring, and what I've learned already. See what applied curiosity has opened for others -- and note if any questions or findings resonate with you, as well.

WorkWondering

What makes people compatible as a team?

In practice

We often consider whether someone fits a role, but less often whether a particular combination of people fits together. Which forms of compatibility—and difference—help people communicate, collaborate and perform well as a team?

LifeSocietyTesting

What best predicts interpersonal resonance between strangers?

In practice

Under consideration

Why do we immediately click with some people and not others? An exploration of the characteristics, contexts and interactions that predict interpersonal resonance—and whether we can know in advance who we're likely to connect with.

LifeSocietyResearched

How can we make new friends as adults?

In practice

The Friendship Experiment

I publicly recruited new friends — a real application process, written assignment and group interviews — to test whether adult friendship could be approached more explicitly and intentionally, while also enabling connection among the other participants.

CommunityLifeHomeResearched

Can belonging be built?

In practice

The Belonging Experiment

A June 2026 first-person public experiment asking whether I actually belonged where I lived, what belonging consisted of, and whether it could be strengthened.

See all questions →

What should I explore next? Add your question →

Hi, I'm Laura.

I ask questions, gather people, run experiments, and build things — usually because I've encountered some human problem I don't think we should simply accept. I'm mostly interested in connection and alignment: with ourselves, with one another, within communities and at work. I work with individuals and companies to help them connect and align, as well.

Portrait of Laura Smith, smiling
The one asking the questions.
Laura on a panel at Sifted
Sharing insights on a panel at Sifted
Laura holding a microphone while speaking at an event
Speaking at Helsinki Pride
A group of attendees of an UPWARD meetup
Helsinki meetup — arrived separately, left connected.
Laura Smith moderating a panel at Arctic 15
Moderating a panel at Arctic15
Laura speaking on stage at an event with a slide about Wonder on the screen behind her
Sharing Wonder, a curiosity-based connection tool

BETTER TOGETHER

From Inquiry to Application

Want to discuss or explore a human solution? I'm here to help.

ONE:ONE CONVERSATION

Think with me

Bring a question, a problem or a possibility that would benefit from an intelligent outside perspective.

  • 30 minutes — €149 incl. 25.5% VAT
  • 60 minutes — €289 incl. 25.5% VAT

A single focused session. You bring the situation; we take it apart and put it back together with something useful to do next.

A room of people

Bring me in

Speaking, lectures, workshops, facilitation, and moderated conversations.

Sessions built around a real question your people already have, not a generic keynote. Designed so the room does some of the work.

WIDER WORK

Build with me

Research, advisory, connection and community design, employee experience, communication, collaboration and unusual human problems.

Experiments, tools and structures that outlast the engagement — the same method as the public questions, pointed at your organisation.

Longer-term

Interested in working together longer-term? I'm potentially open to in-house opportunities with interesting people solving interesting problems.

Not everything is commercial

There are many ways to support -- and all of them help us work UPWARD.

Join in

Ways to take part

If you're curious, kind, and respectful, you're invited to show up, add something, or share what you know.

Gather

UPWARD Meetups

Public events, in real rooms, with real strangers who become less strange.

See upcoming events on Luma ↗

Contribute

Expertise, introductions, disagreement

If you know something I don't, or someone I should know, that's genuinely useful.

COMING NEXT · NOVEMBER 2026

Friendship Fair — Helsinki

I'm developing the next stage of the Friendship Experiment: a live pilot event exploring whether we can help adults find people they genuinely want to know — through thoughtful matching, relevant and shared experiences, and better conditions for connection.

Thursday, November 26, 2026 from 17:30–21:30.

If you might want to attend, facilitate, partner, sponsor, host, document, or otherwise help make it happen, leave your details and I'll keep you posted.

Participants at an UPWARD meetup outside a Helsinki café at night
An UPWARD meetup, Helsinki. People who arrived separately and left with connections worth continuing.

And what about you?

The open notebook

Try me: write the question you'd want explored.   I might just be up for finding an answer to it.

Moderated before anything appears publicly. Anonymous by default.
Write to LauraConnect on LinkedIn ↗Join an event ↗

Bringing a question to your team? See how we could work together →